First Coast Flashback

In our First Coast Flashback article series, we take a look at the history of Jacksonville and its surrounding areas, and explore what that history means for us in the present and future. We believe that in order for Jacksonville to grow as a city, we must understand how it's grown in the past, and what parts of its past are worth being celebrated and remembered.It includes the Jax Evolved series, which focuses on historic Jacksonville buildings that have been restored and given new life with a different use.

First Coast Flashback

In our First Coast Flashback article series, we take a look at the history of Jacksonville and its surrounding areas, and explore what that history means for us in the present and future. We believe that in order for Jacksonville to grow as a city, we must understand how it's grown in the past, and what parts of its past are worth being celebrated and remembered.It includes the Jax Evolved series, which focuses on historic Jacksonville buildings that have been restored and given new life with a different use.
Dixieland Park - Photo via State Archives of Florida, Florida Memory

The Coney Island of the South: When “Dixieland” Took Over the...

The view along the modern-day Southbank riverfront in Jacksonville is not necessarily the most exciting.There’s a Doubletree hotel, some high-rise condo buildings, an apartment...
Museum of Contemporary Art (MOCA), Jacksonville, FL

JAX EVOLVED: From Western Union to MOCA

The Museum of Contemporary Art has become one of the most important pieces of downtown Jacksonville's culture since opening in the early 2000s.However, its...
Basketball in Jacksonville

The History of Basketball in Jacksonville

Jacksonville is generally known as being a one-sport city. Between the Florida-Georgia game each year and the Jaguars of the NFL, football tends to...
Farah & Farah building, once the Kress building, Jacksonville, FL

Jax Evolved: From Kress to Farah & Farah

10 West Adams Street has served as the home for Farah & Farah's downtown Jacksonville operations for nearly two decades, but like many downtown...
Ritz Theatre & Museum, Jacksonville, FL

Puttin’ on the Ritz: History of the Ritz Theatre

Back in the day, LaVilla was the place to be.The now-dilapidated downtown neighborhood was once the nightlife district of Jacksonville - and the largest cultural...
A. Philip Randolph Blvd., Jacksonville, FL

How a Race Riot Killed the Eastside’s African-American Business Corridor

At the current site of much of downtown Jacksonville's sports district, there once sat a thriving African-American neighborhood known as East Jacksonville, or the...
Meet Rex, the friendly/terrifying T-rex along Beach Blvd. in Jacksonville, FL

Why’s There a Giant Orange Dinosaur on Beach Blvd?

The massive orange dinosaur with glowing red eyes along Beach Blvd. is a source of fascination for many Jacksonville residents, both old and new.The...
11 East Forsyth, Jacksonville, FL

Jax Evolved: 11 East Forsyth

The 11 East Forsyth building is one of downtown Jacksonville's primary apartment complexes, but it didn't always serve that purpose.Originally constructed in 1926, the building...
Prime Osborn Convention Center, formerly the Jacksonville Terminal

Jax Evolved: From Union Terminal to Prime Osborn Convention Center

Sitting along the outskirts of LaVilla and Brooklyn, the Prime F. Osborn III Convention Center has been around for nearly a century - albeit...
Snow in Jacksonville, picture by Eduardo Fernandez

FLASHBACK: The Last Real Snow Day in Jacksonville

For Jacksonville residents, snow is a rare sight.There may be the occasional day, every few years, where flurries will fly across the air just...

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